Retail’s Night Out Registration


Retail’s Night Out Registration


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Why you should plan to join us:

The Keynote: Our keynote presentation will be on how retailers can take advantage of “The Roaring Twenties: Better Sales & Marketing in a Post-Pandemic Decade” presented by buyer behavior expert Shawna Suckow, CSP, CVP, CMP. Shawna will share her latest findings on where we are and what’s next including case studies to give you the relevant steps you can take now to be successful.

Attendees will learn how customers have evolved as a result or the pandemic, and what businesses need to do to adapt. She’ll share up-to-the-minute insight into the best ways to connect with buyers of all kinds. Discover what tools are working right now to break through the noise and stand out in this changed economy and world. Can’t wait for the presentation? Pick up a copy of her latest book by the same title but you’ll want to join us for her Michigan-specific insights.

Panel discussions:

  • Organized Retail Crime: Attorney General Dana Nessel has confirmed she will be joining us on an Organized Retail Crime Panel to talk about her work creating an Organized Retail Crime Taskforce and Business Protection Unit at the state level. She will be joined by federal, state, and local law enforcement representatives to discuss what’s happening with ORC and how retailers can partner with law enforcement to curb ORC activity.
  • Legislative Panel: For the Legislative Panel we’ve invited leaders from each party and each legislative chamber to share highlights of recent legislation and how an election year and redistricting chaos may impact the process and makeup next term. Senator Aric Nesbitt (R-Lawton), House Minority Leader Donna Lasinski (D-Scio Township), Senator Stephanie Chang, and Representative Matt Hall will all join us on the panel. The panel will be moderated by Kyle Melinn, Editor and Co-owner of MIRS, Michigan Information and Research Service Inc, which has been voted Best Capitol News Coverage by Insiders.

After 5 p.m. networking and takeaways 

After 5:00 pm we move the party over to Lansing Brewing Company for a cocktail hour, strolling dinner and games for ways to win prizes. This is where we’ll focus on connecting and networking. We’ve got some fun ideas up our sleeve on how to break the ice.

If the promise of networking and hanging out with your fellow retailers isn’t enough, you’ll want to stick around to play games to win prizes ranging from gift cards to discounts or free services. We’ll also have some additional attendee-only educational content shared after the event on hot topics like addressing the current labor shortage.

More Opportunities

Want to drive customers to your store or business?

Donate a prize: Consider donating a prize (an item, discount, or service) that Retail’s Night Out attendees can win during the networking portion of the event.
Donate welcome bag swagIf you want even more reach, include your promotional materials or small items in our welcome bag that goes home with every attendee.
Become a sponsor: Believe in the cause and like to hear your company’s name a lot? Then let’s talk sponsorship. There’s a sponsorship level for everyone and we’ll be sure to give our sponsors the recognition they deserve.

Contact Amy at or call her at 517-327-8919 if you’re interested in any of the opportunities above.